Sat, 31 Oct 2009

Irrational Decisions – Anchoring and Arbitrary Coherence

Now this is absurd - but apparently quite accurate. Scary and fascinating ...

Professor Ariely describes some experiments which demonstrated something he calls “arbitrary coherence”. Basically it means that once you contemplate a decision or actually make a decision, it will heavily influence your subsequent decisions. That’s the coherence part. Your brain will try to keep your decisions consistent with previous decisions you have made.

(link) [The Rat Race Trap]

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