Thu, 22 Jan 2009

Study: Sometimes 100 cents feels like it's worth more than a dollar

Pity the poor shrinks: the mathematicians had this one figured out a long time ago.

We all know that $1 is equal to 100 cents. But a new study suggests that, in some situations, people may behave as if 100 cents actually has more value. That's because people may pay more attention to the size of the numbers involved than the actual economic value, according to the research.

(link) [EurekAlert!]

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