05 Apr 2006
Podcasting: Blip, not boom, researcher says

Let's see: according the the best data I could find, if only 1% of users in North America download podcasts on a monthly basis (as this study claims) then that's over 2.25 million podcasts downloads a month. Hmm, could I make a living selling to 1% of that population: 22,500 monthly customers?

I think I probably could.

Podcasts are to bloggers what MySpace sites are to teens: All the cool kids have one. So Forrester probably expected a big reaction with a new report that claims podcasts are not exactly taking the wired world by storm.

(link) [CNET News.com]

23:00 /Technology | 2 comments | permanent link