Ballmer Scorns Apple As a $500 Logo
Hey Steve - you know what that logo means to folks? It says "This Works!" I think it's pretty much a no brainer to buy something like that, as opposed to buying something that says, "Hey! This might work!" I don't think it's as much of a challenge for people as you believe. And more importantly, neither do Apple's sales statistics.
Speaking at a conference in NYC, Microsoft CEO Steve Ballmer did his best to refan the flames of the Mac vs. PC rivalry: "Now I think the tide has really turned back the other direction [against Apple]," Ballmer said. "The economy is helpful. Paying an extra $500 for a computer in this environment — same piece of hardware — paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be."
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