Why Napster will be a fully-integrated flop
I just can't believe that they think people will actually rent music ... but, then again, this is all strangely familiar to those of us who have read The Age of Access. A disturbing vision - I only hope that it crashes and burns early and doesn't catch on as a general trend.
Napster today graced the world with a "revolutionary new way to enjoy music" by starting something called the Napster To Go service. As we all know, revolutions often deliver unintended consequences. So let's have a look at where Napster's service may lead.
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