19 Mar 2004
Novelty-seeking teens may be more easily influenced by tobacco ads

Your tax dollars at work! Unfortunately, the article doesn't mention how much it cost these "researchers" to calculate the obvious ...

Teens with higher levels of a personality trait known as novelty-seeking have been shown to be more receptive to tobacco industry promotional campaigns than teens with low levels of the trait. Novelty-seeking is a heritable trait characterized by a tendency toward excitement in response to new experiences; engagement in sensation-seeking, impulsive, and risk-taking behavior; and sensitivity to reward. Scientific data indicate that teens' receptivity to tobacco marketing campaigns may play an important role in the choice to start smoking.

(link) [Science Blog]

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