23 Jun 2006
Small Fries

Has anybody else noticed the trend away from sizing food items as "small, medium and large"? Everybody still has three sizes, but nobody calls them what they are anymore. Starbucks has "tall, vente and grande". McDonald's has "regular, large and extra large". Super-size me?

I'm sure in some cases the amount of an item served under a particular moniker has actually changed, and in some cases has actually disappeared. McDonald's used to have "small, regular and large" but simply stopped selling the smaller portion and added the humongous one. So the smallest order of fries you can get at Micky-D's is what used to be a medium portion.

The companies all claim this is by public demand, but is it? How do you gage such a thing: how many customers walked up to the counter and said "Gimme two large drinks, 'cause you don't sell one big enough for me!"

Somehow, I don't see that happening ...

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