Yesterday was the Festival of the Turning Leaves in Thorntown, which is where we usually go on Saturfday mornings for the community farmers market. We had high hopes for a great day, as this festival attracts about 15,000 visitors every year.
We set up at 9 am and left at 3:30 pm - in those six and a half hours we made four sales for a gross of $14. On a normal Saturday market we'll make between $50 and $100 in three hours. It just wasn't worth it.
It's made me rethink a developing sales strategy of hitting the festival circuit: I just don't think festival goers are strolling the festival looking for food: it's much more crafts/antiques oriented. Yesterday we sold two horns and a couple of sets of knucklebones (used as dice in ancient gaming) but only one pound of hamburger, two dozen eggs and a few green peppers. More people browsed the fleece than the food.
Today we're just hanging out and recovering - it was an exhausting day, and I we did pass out a lot of our sales literature. Maybe something good will come from it down the road.
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