This popped up on a email list this morning, and it sounds like a great idea:
Paramedics, police & firefighters will turn to a victim's cell phone for clues to that person's identity or emergency contact information. You can make their job much easier with a simple idea called ICE. ICE stands for In Case of Emergency. If you add an entry in the contacts list in your cell phone under ICE, with the name and phone number of the person that the emergency services should call on your behalf, you can save them a lot of time and have your loved ones contacted quickly. It only takes a few moments of your time. Emergency personnel know what ICE means and they look for it immediately. So ICE your cell phone.
There's some more info on CNet.
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