Sun, 22 Oct 2006

Extreme marketing -- this car made just for you

At first blush, I thought this was "Dodge Meets Dell", but in fact it's almost worse. They're marketing to their Imaginary Friends - virtually composite people "assembled" from focus groups and surveys. Is Phil ready for the Edge?

Delightful. Dreadful. Myth-making. Horrifying. Fascinating...

Extreme marketing -- this car made just for you.

(link) [CNN.com]

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