23 Apr 2006
Advertiser Counts on Sheep to Pull Eyes Over the Wool

Sheep Advertising

Living as we do along a rather heavily travelled highway may have advantages I'd never considered. This advertiser wants motorists to count sheep! And as the article points out, they create such a buzz that many drivers make ewe-turns...

The latest low-technology billboards along highways in the Netherlands are walking, woolly flocks of bleating sheep.

(link) [NYT > Home Page]

23:00 /Agriculture | 0 comments | permanent link