BarnesandNoble.com loses round in trademark case

Good grief! I want to get a trademark on "10% Off" ... then I can sue everybody that uses that phrase and get rich! There's a distinction in trademark law between a name trademark and a descriptive trademark. Unfortunately, that distinction, like seemingly everything else in "intellectual property" law, is getting blurred on a daily basis.

"Half Price Books" should lose their trademark on that descriptive phrase outright. Pick another name, guys!

Motion for summary judgment dismissed in a case brought by Halfpricebooks.com, which owns the trademark "Half Price Books."

(link) [CNET News.com]

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